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Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software..
Apple's earnings report on the 18th goes anything like its last few, the company will announce that it blew past $20 billion in quarterly revenue.
Apple has a habit of comically conservative guidance, and then basking in glory when it blows out expectations. Guidance for Q4 revenue is $18 billion. Phillip Elmer-DeWitt points out that if Apple beats that number by its average margin for the past three quarters -- 19.3% -- it will announce a staggering $21.5 billion.
Almost no one is willing to predict that big a win. But of the nine unaffiliated analysts Elmer-DeWitt looked at, seven predict revenue will be north of the $20 billion barrier.
Wall Street analysts are far less bullish, with a consensus of $18.76 billion. But, as Elmer-DeWitt points out, Wall Street analysts have been much more credulous of Apple's guidance in the past, and they've ended up looking much sillier for it.
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